Indigo Capital - At the intersection of growth and capital.

Case Study

Wedderspoon Organic

Wedderspoon was founded in Vancouver Island in 2005 and offers raw manuka honey, as well as manuka honey-based food, consumer, and beauty products through more than 70,000+ total points of distribution across 175+ multi-unit retailers and 1,550+ independent retailers. Today Wedderspoon is the undisputed category leader in North America with approximately 50% retail market share and a leading seller on Amazon.

Headquartered in Malvern, PA, with a state-of-the-art processing plant in New Zealand, Wedderspoon Organic is the leading brand of organic manuka honey in the U.S. and Canada. Its products are sold throughout all channels including conventional grocery retail chains, natural food stores and drug stores. The Company holds the leading market share in the United States and Canada. Retailers that carry Wedderspoon's products include Whole Foods, Safeway, Kroger, Publix, Walgreens, CVS, Rite Aid, Wegman's, Target, Costco and Walmart, amongst others. Wedderspoon's products are also sold through e-commerce retailers such as Amazon and iHerb as well as the Company's own website.

2014

Indigo Capital invests in Wedderspoon Organic

Indigo Capital acquires Wedderspoon Organic. As part of the transaction, the Company's founders rolled in a significant equity stake in the new company.

2015

Indigo Capital completes a follow-on investment to strengthen the management team, integrate Wedderspoon's operations and fund growth

Indigo Capital executes a follow-on investment in the Company.

Wedderspoon hires key executives with proven track-record and industry expertise to build the Wedderspoon brand and drive profitable sales growth in the U.S. market.

The Company opens a new state-of-the-art manufacturing facility in Rangiora, New Zealand, the first manuka honey plant in the world to earn SQF accreditation. All of Wedderspoon's products are made with locally sourced manuka honey and processed in its SQF Level 3-certified manufacturing facility.

The investment also enables Wedderspoon to move its headquarters from Canada to the U.S. to address the Company's primary market.

2016

Indigo Capital completes its final investment in Wedderspoon

The Company launches new products to complement its core offerings, while expanding the reach of its existing product line. Its Organic Manuka Honey Drops surpass Ricola as the #1 selling cough drop in Whole Foods.

Wedderspoon continues expanding into leading retail chains throughout the U.S., such as Target and Walmart, while rapidly growing its e-commerce business.

2024

Indigo Capital exits its investment in Wedderspoon

In July 2024, Indigo Capital sold Wedderspoon Organic to Masthead Limited, a New Zealand-based investment firm headed by the Stewart Family which also owns New Zealand-based vitamins and supplements exporter Xtend-Life Group, ingredients manufacturer Dry Food New Zealand and sports performance supplement exporter 2Before Performance Nutrition, among other investments.

Over the course of our investment period, Wedderspoon expanded into 70,000+ total points of distribution across 175+ multi-unit retailers and 1,550+ independent retailers. Today Wedderspoon is the undisputed category leader in North America.

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