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Case Study

Wedderspoon Organic

Wedderspoon was entrepreneurially-founded in Vancouver Island in 2006 and offers raw manuka honey, as well as manuka honey-based food, consumer, and beauty products through more than 15,000 retailers in the U.S., Canada, and the U.K.

Headquartered in Malvern, PA, Wedderspoon Organic is the leading brand of organic manuka honey in the U.S. and Canada. Its products are sold throughout all channels including conventional grocery retail chains, natural food stores and drug stores. The Company holds the leading market share in the United States and Canada. Leading retailers that carry Wedderspoon's products include Whole Foods, Safeway, Kroger, Publix, Costco, Walgreens, CVS, the Vitamin Shoppe, Target and Walmart, amongst others. Wedderspoon's products are also sold through e-commerce retailers such as Amazon and iHerb as well as the Company's own website.

2014

Indigo Capital and investment partner jointly acquire majority control of Wedderspoon Organic

Indigo Capital and another New York-based investment firm, acquired 80% of Wedderspoon Organic. As part of the transaction, the Company's founders rolled in a significant equity stake in the new company.

2015

Indigo Capital completes a follow-on investment to fund the hiring of a top management team, integrate Wedderspoon's operations and fuel growth plans

Indigo Capital executes a follow-on investment in the Company.

Wedderspoon hires key executives with proven track-record and industry expertise to build the Wedderspoon brand and drive profitable sales growth in the U.S. market.

The Company opens a new manufacturing facility in Rangiora, New Zealand, the first manuka honey plant in the world to earn SQF accreditation. All of Wedderspoon's products are made with locally sourced manuka honey and processed in its SQF Level 3-certified manufacturing facility.

The investment also enables Wedderspoon to move its headquarters from Canada to the U.S. to address the Company's primary market.

2016

Indigo Capital completes its final investment in Wedderspoon

The Company launches new products to complement its core offerings, while expanding the reach of its existing product line. Its Organic Manuka Honey Drops surpass Ricola as the #1 selling cough drop in Whole Foods.

Wedderspoon continues expanding into leading retail chains throughout the U.S., such as Target and Walmart, while rapidly growing its e-commerce business, eventually becoming the #1 selling manuka honey on Amazon.

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